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Google Analytics Advertising Features
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User and event data retention
User and event data retention period on our website is 38 months.
PII and other data collection
We do not collect any Personal Identifying Information (PII) on our website including IP addresses that are being anonymized. For more details on the anonymization, see this link: https://support.google.com/analytics/answer/2763052?hl=en.
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We may collect parts of or whole URLs you visit as well as some button clicks you perform on our site. The reason for that is to better understand what parts of the website may need improvements to serve you a better information. The data collected does not include any PII.
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